New Releases Help Movie Theaters Recover

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Cincinnati-After months of no major studio releases, movie theaters aired the first blockbuster films during the holidays.

Although they still haven't seen the crowd before the pandemic, a local Cincinnati theater chain reported that they are slowly returning to work.

Since the 1930s, when the first of the three theaters opened in Cincinnati, the Mariemont, Kenwood and Esquire theaters have been locally owned.

Anyone going to any theater today will hear familiar sounds and smells. Popcorn is bursting, all their theaters are in use, and the box office is buzzing, but they may see fewer people, plastic panels and signs reminding visitors to pay attention to social distancing and wear masks.

Julianne Reisenfeld, vice president of operations, said that this has been the case since the theater opened in the summer. Prior to this, Reisenfeld said the theater relied on franchise sales and pre-purchase to maintain employee salaries.

She said: "We have increased sales and can buy sweets, and then big bags of popcorn."

When the customer is ready to return, each giant shopping bag comes with a coupon that can buy one get one ticket free. In order to come back, they need something.

Reisenfeld said: "Many art institutions and mainstream institutions have postponed the release date to the end of this year or to 2021."

Although Ohio has eased restrictions and theaters can be opened with a limited capacity during the summer, Resenfield said they only have a few new movies released.

Her theater chose to supplement this by renting a theater for private screenings, allowing customers to bring their own DVDs to watch on the big screen.

Everyone attending the meeting must follow the mask and social guidance guidelines.

"We have cut them in half. She said: "So our largest theater here has 221 seats, so it is now reduced to 107 seats. "

Reisenfeld said that every other row in every theater was blocked, but it didn't attract much, and most of the seats were still empty anyway.

New mainstream releases such as "Wonder Woman 1984" and "News of the World" were screened on national screens in December, bringing the box office back to the box office, but it means things like Mary Monte, Kenwood and Ace Small theaters like Quill must also compete with large national chains. As a streaming service.

Now, almost every theater in Ohio has reopened, so Reisenfeld hopes that the personal style of her small theater will attract people's attention. She also hopes that the popcorn and retail business she takes home can supplement their income, enough to keep customers interested and employees busy.

She said: “Film has experienced calm in general, but to be honest, watching a movie is a public experience.” “People want to have experience with moviegoers, watching movies and popcorn, so some people really like it. I think the revival will continue."

Finally, she said that more films will be released to maintain stable business development.

She said: "I hope there is a more consistent foundation." "That's the first thing."

Currently, she says she doesn't know when the next blockbuster movie will be released, but she hopes to shine in the spring when Marvel movies are released in the traditional way or when they are nominated for Oscar nominations.