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The lighting in the projection room has been restored, the popcorn machine is already steaming, and the black screen is ready to be screened at the Emagine Willow Creek Theater in Plymouth.
"We are very excited," said Jake Mueller, director of operations at Emagine Theaters in Minnesota. "A lot of people want the theater to reopen."
In 2020, movie theaters and other indoor entertainment venues (such as bowling alleys and museums) across the state will be allowed to officially open on Mondays with 25% capacity.
Bars and restaurants will also be allowed
, But the set closing time is 10 pm, the upper limit of the gymnasium’s activity is 25%, but the maximum activity has been increased to 150.
On Sunday, January 10, 2021, a worker makes popcorn at the Emagine Willow Creek Theater in Plymouth. According to the latest executive order from Governor Tim Walz, movie theaters in Minnesota will be opened on Monday with 25% capacity.
"I feel the most about my employees because even though I feel I can't control them, they don't actually have control," said Jon Goldstein, managing partner of Northwoods Entertainment. Northwood Entertainment Company owns 9 Emagine theaters. "We are a profitable company and there is no profit in one day."
The business location in Plymouth will not be open until this weekend.
"There is a lot of work to be done, and we must prepare these buildings and conduct thorough cleaning and disinfection," Mueller explained.
But he added that there is another big factor: high movie rental fees, and the rent for six movies per theater is about $1,800.
Mueller pointed out: "It may be quite expensive to make a movie without weekend sales from weekend to Thursday. It is risky, so it's best to release it on Friday."
Employees will have to replenish concessions and perform deep cleaning in many places.
Mueller said he must also hire or hire about 10 employees to start work.
Goldstein said: "Bring back people, they have a list, and track everyone's location and their employment." "I will not lie, we have lost a lot of people who need to be transferred to other jobs. Because there are others. Where people are needed, people also want to work."
Of course, there are COVID-19 precautions: safe and estranged stickers on the floor, limited seating in the bar, no drinking fountains, and masks and hand sanitizers must be worn everywhere.
Even the seats in the theater will be different.
As before the pandemic, moviegoers will no longer sit next to each other. In fact, the theater has a preset seating schedule that allows groups to have at least two seats separated.
"You can order tickets online. This will leave a 6-foot gap between each group of two seats." "Alternatively, you can come in and the software will still leave a gap between each group."
All of these purposes are to reassure those who watch movies.
Nevertheless, for chain theaters and smaller individual operators, last year was still a difficult period.
The pandemic forced theaters in Minnesota to close in mid-March, then reopen in June, and close again in early December.
At the same time, nearly 500 employees of nine Imagination Theaters in Minnesota were disbanded. There are now 17.
Goldstein declared: "It is certain that we prefer to be open rather than closed. That's for sure. I would rather watch the movement safely with one or two people in the cinema than there is no one in the cinema. What to watch."
For a while, company managers tried to think outside the box. Innovate to maintain capital inflows.
But Goldstein said he knew some ideas were inappropriate.
He recalled: "We sold discounts, popcorn bags, gift cards and candies." "Look, this is not what we do. We are not a 7-11 convenience store, nor a convenience store around the corner. Our experience It’s an outdoor experience, you can come here to spend a few hours with us instead of spending a few minutes with us."
Movie chains like Emagine are also facing competition from streaming services. Netflix is the largest company with approximately 195 million subscribers.
Mueller said he tried to maintain a positive attitude, but added that the next few months will not be easy.
"I don't believe how we will be busy. To be honest, we suffered less losses than we were shut down throughout the summer, nothing more. We didn't make any money."
However, Goldstein said he is grateful for the help of local and state governments.
He said: "The government is here to tell you,'You need to close your business, and you have no right to operate.' They stepped up to help us, which at least made us feel better."
As of last week, movie theaters in Minnesota can apply for up to $150,000 in COVID-19 relief, which is the state
Managers at Willow Creek said their phone had rang and people called to ask if the theater would reopen on Monday.
Mueller said he hopes his theater will start to be profitable in April.
He smiled and said: "We want things to return to normal, we want people to return to the theater and have a good time." "This is actually to escape your life, sometimes even the most recent miserable life, that is our goal. "
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The theater with a century-old history is located in the borough of 2004 MainSt.
Loyal movie enthusiasts are helping independent cinemas in the region (another industry that has been financially poor during the coronavirus pandemic) to maintain its momentum.
Since the beginning of the pandemic, Hollywood film studios have been sending most of their new movies directly to Disney+, Netflix, Hulu, HBO Max and other popular streaming services. Even in some theaters (such as the Emmas Theater), there are no new movies to show. Currently, it can accommodate 10 people and 45 people. Capacity constraints created a huge revenue gap before the theater pandemic.
Many theaters have learned to turn with the changing times to keep their doors open. Even before the pandemic. For some people, this is a struggle. Since its establishment in 1947, the Gap Theater in Wind Gap
In January 2020. Although restored in 2014
, Is a 2014 Jayne Mansfield (Jayne Mansfield) biopic, including scenes shot in the theater.
"We are doing business day after day," said Robert Audibert, who co-owns Emmaus Theatre with business partner Butch Rossetti. "That's all you can do."
When Audibert and Rossetti launched an online fundraising event this spring to seek financial support to keep up with the cost of this century-old building, they initially did not think they would be close to achieving its The goal of $10,000. Theater is
When Governor Tom Wolf ordered the closure of all non-essential businesses.
Audibert said the community united and set a monetary goal within four days. This was a relief for the owner of the theater, because Wolfe subsequently ordered
It will last for 3 weeks from mid-December until January 4th.
"This provides us with some work buffers," Audbert told lehighvalleylive.com during a fundraiser.
In nearby Montgomery County, Ed Buchinski, owner of the East Greenville Grand Theater, went out of business in March and began selling his licensed snacks to pay for the utility bills of the restored 1924 movie theater. He demanded payment from the customer. Buczynski said he was surprised when a customer issued a check for a single candy $1,000.
The money earned from snacks accounts for about half of the theater’s school taxes and insurance. The overall generosity caused Buczynski to shed tears.
"I'm just speechless," he said.
The owner of the independent cinema said that this is the case with the big screen.
Finally, they believe that this will be the emotional attachment of the movie watching journey, which will promote the economic recovery during the downturn in 2020.
Richard Wolfe is the owner of the Roxy Theatre in Northampton Borough. For the past 50 years, he said that when broadcasting appeared in the 1920s, the owner Think it will be the death of the cinema. Then there was TV, then VHS tape and DVD, and now video streaming services.
"We are still continuing," Wolfe said.
He has no doubt that new technology will bring about struggle, but he believes that customers keep coming back to find the aura and pleasure of the screen. Customers laugh together in comedies, cry in dramas, and scream in horror movies. Wolf said that there is a common feeling when watching movies in groups.
He said: “The experience you get at home cannot be the same as the experience you get with a large group of people in the theater.” “On the big screen with fully immersive sound, everything is more real. People are tired of staying at home. I want to go out and enjoy life with others."
There is also nostalgia. The emotional and emotional attachment to movies began in childhood.
The cinema is where married couples meet for the first time. Brothers and sisters recalled a generation of movies shared. This is where parents bring their children because they have good transcripts and grandparents have bonds with their grandchildren.
The roots of Roxy began in the Lyric Theater, where there are vaudeville and other live performances, as well as movies when it opened in 1921. The building was built by the Miller family, who owns the nearby HA Miller and Sons department store. It was leased to theater pioneer Harry Hartman (Harry Hartman), who kept it until he left the film industry during the Great Depression. It was redesigned and became Roxy in August 1933.
Wolfe took over the event in June 1970, when the venue began to attract live performances and concerts. Wolfe said that included performances with emerging musicians such as Bruce Springsteen and Billy Joel.
He said that physical architecture continues to play an important role in the theater experience. The dazzling lighting of the marquee, creative advertising display, and the teasing architectural treatment of the exterior lobby and box office attracted potential customers. Wolfe said that the lobby and auditorium give customers a proper mood to enjoy the movie.
He said: "It's all part of the show." "Theaters like Roxy built during the heyday of cinema in the 1920s and 1930s were used as part of the show."
The famous theater architect S. Charles Lee designed theaters in the 1920s and 1930s. At that time, he said: "The performance starts on the sidewalk," Wolfe said.
In the past few decades, what has also helped independent theaters survive the economic turmoil is the ticket price. Independent movie theaters charge viewers much lower fees for viewing movies, usually six to ten weeks after screening in large chain stores. Many people are expected to keep prices moderate after the pandemic.
Wolfe said: "Film has always been regarded as an entertainment for the general public, especially for families." "I have always kept the prices of tickets and refreshments as low as possible so that families of all sizes can afford it. And will continue to do so."
Before the new movie is released, theaters that have nothing to do with the region are looking for more creative ways to adapt.
For Odibert and Rossetti, this began in April, when the two decided to start posting pandemic-related film puns on the big gate of the Emmas Theater. Commonly known as "Dirty dance, but don't get too close" and "Stand by my side but only 6 feet away" and the like illuminate the streets of the city. The pun has attracted reports from news organizations including the following countries:
And "Vanity Fair" magazine.
The theater then began to rent out the ceiling for the public to publish their information, but at a fee. It has become a popular site for birthdays, anniversaries, celebrations and other milestones. Last spring, there were about six marriage proposals under the tent, and even a small wedding reception was held outside the theater.
Emmaus also started holding smaller shows, such as comedy shows, where two start-up shows for 90 people (the allowed capacity was 20% at the time) sold out.
At the Frank Banko Alehouse Cinema in the ArtsQuest Center, program director Ryan Hill said that since the shutdown in March, revenue has lost about 80%. ArtsQuest makes up for part of it through programming related to virtual movies, including discussions on specific movies; groups to discuss movie types; and trivia nights.
The virtual event attracted an audience of 20 to 50 people, and participants were asked to buy trivia tickets and donate money to others.
Hill said: "Although it cannot make up for the loss, it keeps us in touch with our customers."
Since 1928 at the 19th Street Theatre, owned by the non-profit Civic Theatre of Allentown, the movie has become virtual. Diane Donaher, the managing director of the theater, said customers can pay $10 to watch an art film, which helps to make up for part of the cost of lost ticket revenue. There are also virtual concerts and virtual children’s drama lessons, as well as silent auctions and dinner fundraising activities.
Dornach said that once the 90-seat and 500-seat movie theaters can hold 20 seats, the movie theaters will reopen for private parties.
Wolfe estimates that for Roxy, sales of ticketing and refreshment revenues will be 77% lower than the previous year by 2020. From March 15 to the end of May, his income was zero.
He said: "I see my checkbook balance keep dropping."
At that time, Wolf decided to also use his own subtitles in the first message published in mid-March
"The performance will go on... eventually" and "We will not die with the wind." He said that the theater began renting greenhouse advertisements on May 30 to publish private information. Since then, its reservations have been stable, requiring personal information for $75 each.
Wolf said that people like to take pictures and take pictures under subtitles with subtitles, which is a huge success.
He also found that he had successfully booked private film screenings with masks for up to 25 people. The price for the screening is 150 dollars in winter, but due to heating costs, the current price is 200 dollars. From Thanksgiving to the beginning of January, Roxy is rented out every day. But during the holiday week between Christmas and New Year's Day, it is rented out twice a day.
In addition, Wolf has been collecting movie posters for the past fifty years, and each has two classics. Sometimes, if a customer is particularly interested, but he vowed to sell some, but vowed to sell the rest before retirement. He said that this decision changed during the pandemic.
In June, Wolfe started auctioning various posters, earning another $150 to $200 a week. A poster for "Christmas Story" sold for $150, while a poster for the classic 1980s movie "The Goonies" sold for $250. Recently, the most popular "Star Wars" movie poster is also very popular.
In the next few months, there are plans to conduct more live performances to make the audience ratings reach 20%. Roxy has 90 seats.
Wolf said he is confident in the community, which has flooded the theater’s Facebook page with more than 1,000 messages.
Wolf said: "We will solve this problem."
As for the larger movie theaters, they also face major financial setbacks.
. The National Association of Theater Owners (NATO), Directors Guild of America (DGA) and Motion Picture Association (MPA) emphasized in a joint letter to congressional leaders on September 30 that if there is no financial support, "our beloved cinema" may be closed.
These organizations specifically requested funding under the CARES Act, which was the original $2 trillion federal coronavirus stimulus program that represents coronavirus aid, relief, and economic security.
The letter reads: "The cinema is in a severe predicament. We urge you to reallocate the unallocated funds in the CARES Act to proposals that can help companies that have suffered the most revenue decline due to the pandemic, or enact proposals New proposal...". "Lack of a solution to their situation, theaters may not survive the pandemic."
These organizations worry that 69% of small and medium-sized cinema companies across the country will be forced into bankruptcy or face permanent closure. It is estimated that 66% of theater jobs will be lost. The letter said that by the second quarter of 2020, approximately 93% of movie theater companies have lost more than 75%.
This effort was announced by AT&T Inc.'s Warner Bros. that it will screen 17 movies (including "Dune", "Matrix 4" and "The Suicide Squad") on its HBO Max streaming service for 31 consecutive days-according to relevant information Reported that the day they made their first appearance on the screen in 2021
In addition, MGM and Comcast Corp’s Universal Pictures (Universal Pictures)’s latest James Bond film, "No time to die", has at least two delays, and now Pushing the expected blockbuster to the scheduled release in 2021,
, Predicting that movie theater revenue will experience the largest contraction in at least 21 years.
According to reports, AMC Entertainment Inc. (AMC Entertainment Inc.) is one of the world's largest movie theater operators. The company hopes to raise $125 million in new funds by issuing 50 million shares in a new round of financing to avoid bankruptcy. AMC has reiterated in several SEC documents,
, According to CNBC.
Cineworld is the owner of the Regal chain and another major global movie chain.
All movie theaters in the country. The announcement is the next day
As the company lost $1.64 billion in the first half of the year, this was largely due to
Pandemic. Cineworld said the closure is temporary and will affect approximately 40,000 employees across the country.
Recording of Regal Northampton Cinema 14
It was stated on Thursday in Pohatcong Township that the location in the area was still "temporarily closed" according to the chain's autumn announcement.
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This is a movie night in northeastern and central Pennsylvania.
Following the closure of the COVID-19 agreement, several regional theaters have reopened today.
However, a question is looming: Are people ready to return to the theater? It turns out they are.
This is the time of the screening at the Cinemark Theater in Moosic, and Hollywood fans are once again interested in it.
The company announced that it would reopen its theater and welcome guests with open arms and big screens, including its location in Lakwana County.
The theater is open 7 days a week, with extended opening hours on weekends.
Ryan Buck and Heather Schmidt of Scranton spent Friday doing things they haven't done in a while: going out for dinner and watching movies.
Buck said: "We went out to eat in Longhorn. We came here to do something, to drive us out all day instead of out of the house."
Schmidt said: "That is indeed my normal activity. I go to dinner and watch movies every other weekend, so it feels like surreal."
The company sent a video showing how its employees will regularly clean the theater.
After buying the ticket, the guest will choose a seat, and then the seats around these seats will not be available.
Buck said: “I know that once the tickets are bought, they will take off the two seats next to them and disinfect them after the movie is shown, so they will have no cash.”
Cinemark Theatre is not the only film company that has returned to the show business.
The AMC Theater on Highway 11 near Bloomsburg, Columbia County is also open, but only on Friday, Saturday, and Sunday.
This is one of 25 theaters the company has reopened in Pennsylvania.
Ansley Burnett from Bloomberg and her 4-year-old daughter Audrey came to the sequel to The Croods, The Croods: A New Age.
Burnett said: "We stayed in the house all week, and before the holidays, you know, so it's a good habit to take her to see what she is interested in and leave the house for a long time," Burnett Say.
James Flanagan came out of Ashland's home and attended the opening night of this theater because he was a self-proclaimed movie lover.
"I heard, well, I think they will open the door, and I usually come every week, and I am the only person in my family who has a movie fan," Flanagan said. "I just can't stay away from the movie."
For those who only want to watch movies with people they know and trust, they can purchase private movie screenings provided by two theater companies.
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Chester, Virginia (WRIC) —
Known for its unique dining cinema experience, it will open its newest and largest business location in Chester on Friday.
This 45,000-square-foot venue will have the largest screen to date in the Virginia Theater Chain-75 feet in ImmersiveX format, and will be equipped with
"This is a complete restaurant service in the entire movie," said Caitlin Walker, director of marketing for the cinema cafe. "You sit down, and each seat has a table where you can order and drink-from popcorn, candy and soda to burgers, pizza, chicken wings and desserts, all the way through the movie without having to get up from your seat Sit once."
Buttons between theater seats allow moviegoers to call the server to pick them up
. In addition to American cuisine, Cinema Cafe also offers a premium bar, offering a variety of beers (including local beers), wines and signature cocktail menus.
Or at the theater when the guest buys tickets.
Walker said: "Each party has two seats blocked on either side of them to achieve this social isolation." "In addition, the spacing between each row is 7 feet or more, so there is enough space. Come relax and be comfortable, and make sure you are a little further away from other guests than the previous concept."
As a member of the country
, Walker said, Cinema Cafe insists
She said: "As a dining concept, we are a restaurant, so we have developed a sound agreement to clean and disinfect between each performance and throughout the day, and we have improved on this." It may be cleaned up in the theater between each performance; now, we have to disinfect every seat, disinfect the entire building at the end of each day, and inspect it when we come in."
Anyone 2 years or older also needs to wear a mask when not eating or drinking. There is also a manual disinfection station throughout the building.
Each location of Cinema Cafe is not only consistent in health and safety precautions, but also similar in layout and design elements.
"Our founder and his partners have been movie fans for a long time," Walker said. "At Cinema Cafe, we have been movie fans for a long time. We have hired movie fans and we really want to prove this in the design and aesthetics of the buildings currently being built."
John Walker is the CEO and founder of Cinema Cafe. Walker is a native of Virginia Beach and has been in the entire Commonwealth of Nations (including
"Chester and surrounding areas
John Walker said. "The staff are trained, the kitchen is on, the projector is on fire, and we are ready for entertainment. We know we are going to deal with this pandemic, so we are slowly and safely relaxing this opportunity."
There will be two new versions for the premiere on Friday-
-And family movies and smaller movies that have not had a chance to shine on the screen recently.
Caitlin Walker (Caitlin Walker) said that Cinema Cafe has been introducing new products provided by film studios to chain stores, but the owner also hopes to bring holiday classics.
"We are committed to ensuring that our community can have a safe place and an interesting place, and we will remain open as long as we can provide a little escape, an affordable escape. People can still have it in this crazy time ,"she says.
Even if other cinemas are closed, Cinema Cafe is committed to opening a new venue in Chester. Construction of the building began in July 2019, and the theater was originally scheduled to open in early 2020.
"Great people in Chester and the surrounding area have been looking forward to this location for almost two years. Although we have slowed down during this period, we do want to enter here and bring a little bit of entertainment that is urgently needed." Walker said.
Tickets start at $5.50 each.
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NEW YORK (Associated Press)-PBS's lawyer resigned on Tuesday after he was arrested after he called President Donald Trump "close to Hitler" in a right-wing strike.
Michael Beller, a contract lawyer in PBS's General Counsel's Office, was recorded to provide political insights during a bar conversation with a woman. It was released on Tuesday by the conservative organization Project Veritas, which is known for using undercover methods to reveal so-called liberal bias.
Green Bay, Wisconsin (AP)-Green Bay Packers quarterback quarterback Aaron Rodgers said he will be the guest host for "Jeopardy!" in the offseason.
The show is currently using a series of temporary hosts to replace Alex Trebek, who died of cancer on November 8. The process began with record-keeping player Ken Jennings (Ken Jennings). ) Debuted in an episode that aired on Monday.
NEW YORK (Associated Press)-The manager of Chuck Norris said that the "Texas Rangers" star was not present during the deadly riot in the US Capitol last week.
A photo of a man who looks like Norris apparently became popular online with members of the mob. "This is not Chuck Norris," Norris manager Erik Kritzer told the Associated Press on Tuesday.
Denver (KDVR)—With the relaxation of COVID restrictions, multiple movie theaters will reopen in Colorado this week.
Some AMC theaters have been opened and security protocols have been developed. Harkins Theatre is selling tickets for performances starting on Friday, January 8.
Chanda Brashears, Senior Vice President of Cinemark, said: ``We take this very seriously.
Brashears said that a mask must be worn. The theater will open at the wrong time and seats are limited. Seat cushioning technology will automatically block the seat next to the seat when booking a seat, and the screening time between each screening hall will disappear.
If you want to watch a movie but don’t want to party with people you don’t know, Cinemark will provide
Although some fans are excited to return to the theater, Brashears knows that others may hesitate.
"It's really very safe. We have worked with health experts and have been able to perform this operation again to achieve a guest satisfaction of 96%. Part of it is just to enter and experience it yourself. I think everything is a little different in this day and age. she says.
During the COVID pandemic, the industry was hit hard.
There is no doubt that this has always been challenging. Part of the reason is that we don't have much new movie content," Brashears said.
She hopes that new movies like "Supergirl 1984" will be released in theaters, and she hopes movie lovers can return to the theater. She said: "I think it will take some time, but I do think that with the continuous introduction of vaccines, the theater industry will continue to flourish."
According to Cinemark's COVID-19 security protocol:
Encourage customers to buy tickets online and use contactless payment methods for a more contactless experience. Cinemark said that cash payment methods will be restricted.
Denver (KDVR)-As Colorado's most vulnerable people are waiting for their turn to be vaccinated, Governor Jared Polis said the state has contacted pharmacies to help them speed up the vaccination process.
"In the end, if they fail to meet the positive time frame that requires vaccinating all people living and working in nursing homes or senior living facilities, the state government will have to step in," Polis said.
Denver (KDVR)-When students returned to study in-person at Cheltenham Elementary School in Denver, the front door disappeared. A few days after contracting the virus, Luz Melillo, 56, left COVID-19 over the weekend.
Her son Joey Melillo said: "It's very difficult. It's very sudden."
Melillo has been working remotely, so Denver Public Schools does not care about contact with students.
Denver (KDVR)-Governor Jared Polis said his main goal is to vaccinate 70% of Colorado's 70 years of age and older by February 28.
There are approximately 530,000 Colorados in this age group, and the governor said that there is not enough dose to vaccinate everyone immediately.
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