Nice Link’s 4172 power sports section captures the direction of Nice Link in the leather sports niche with large scale, clean lines and guiding details.
High point—Like fixed seats, consumers are refocusing their efforts on making their homes a comfortable refuge, which makes the success of sports seats a successful choice for next year.
The current challenge resource facing the sloping furniture category-meeting demand-is already familiar to others in the industry, and the supplier plans to increase its capacity in anticipation of continued consumer appetite for its products.
For example, Jackson Furniture/Catnapper plans to increase its business processing capacity by 25% in 2021. Anthony Teague, senior vice president of commodities, said that the domestic manufacturer’s weekly shipments are 25% higher than the level before COVID. In a few months, he expected this situation to continue for several reasons.
"First, the'nesting' effect caused by the COVID-19 pandemic has led to strong sales, and we believe that as the winter virus spreads, people will do everything they can to make their homes more comfortable, Teague said. "In addition, we still firmly believe that another tough stimulus bill is inevitable, and once it takes effect, it will soar to new heights. In addition to the strong housing numbers we are seeing now, this growth will also propel us to 2021. "
Jay Carlson, president of importer Nice Link Home Furnishings, reported similar numbers and expectations.
He said: "Despite the beginning and end of 2020, especially as China closed in February and the United States closed in March, Nice Link is still expected to grow by nearly 25% this year," he added, adding that the current backlog has been Lasts until June. , 2021 will be a vibrant year. "With the content already in the book and how our products perform in retail, we expect our sports category to increase by another 25% in 2021."
He added that although the overall decoration of Nice Link on the retail floor is evenly divided between fixed and sports, "our actual orders tilt the sports to a ratio of about 70/30."
Although La-Z-Boy did not provide guidance or comment on the specific terms of the category business, Paula Hoyas, vice president of commodities, believes that the motion will continue to be consumers' use of their disposable dollars in the coming year. The category of the category. , It’s all for comfort.
She said: "You can't beat a high-quality built-in sports sofa,". "It is resounding and clear that consumers are buying comfortable furniture to invest in their homes, and the whole family can relax on it. Exercise is in full compliance."
She added that La-Z-Boy will provide consumers with many choices on this basis and make it easy for them to add and upgrade.
With functions, what will promote the sports business next year in terms of fabrics, leather and appearance? In addition to the comfort inherent in this category, it also hopes to continue to grow in more fashionable products. Although leather seems to dominate, functional fabrics will play a greater role in coverings.
Hoyas said: "In terms of fabrics, I think it will continue to focus on the enhanced performance category," he pointed out several examples of La-Z-Boy products.
She pointed out that the company's i-Clean series of products accounted for a record high in sales, and its sustainable Conserve fabric meets the demand for recycled plastic bottles. The latest antibacterial fabric is another performance story that Hoyas said, "There is no doubt that the importance for our consumers will continue to increase."
She added that leather has always been a popular choice for sports and is still evolving.
Hoyas said: "There are many amazing choices in leather, and some of our leathers can also bring performance stories." "The luxury of leather still attracts consumers. With incredible hands and rich The choice of colors will complement any room."
Teague (Teague) identified two key factors that will propel Jackson Catnapper's action business into 2021.
He said: "First of all, our top Italian leather business is very good." "Choose to exclusively sell our product line with more luxurious and authentic Italian leather, and by providing consumers with better products at affordable prices, thereby Helped us to create our own niche market. In addition, in order to get rid of some smaller imported leather frames, we promoted the leather plan around large frames, thus providing more perceived value for distributors and providing end users with It’s incredibly comfortable."
In addition, Catnapper has achieved unprecedented success in static appearance sports, which is characterized by cleaner styles and lines covered in fabric combinations, which are different from the long-recognized "sporty appearance" in the industry.
Teague said: "Through most people will consider using fabric-covered sports frames in fixed living rooms, we are bringing a new consumer into the sports category." "Fashion sports actually have a wide range of appeal, and we have become this The category is proud of innovators, as we say, fashion is making'movement out of the basement into the living room' for families to enjoy."
"The idea of coexistence of fashion and comfort not only dominates our product development process, but it is now more important than ever in sports."
The demand for leather continues to grow, and more designers' shapes, dynamic appearance and power functions are also the driving force of Nice Link.
Carlson said: "These are the outstanding performance of Nice Link, so we continue to win more seats in the retail store." "The leather movement is developing rapidly, and many retailers offer a lot of choices in this category. We see A new sports category, with more designer looks appealing to female buyers, and fewer men's looks – including more tall feet, wooden floors, fixed looks, designer fabrics and pillows."
"Furniture Today" also asked which components (such as chairs, recliners, sofas, double seats, combinations) will be the most important for the sports category in the new year, and how this hybrid approach will change.
Like the fixed type, segmented and modular configurations will continue to grow in 2021. Segmentation is the most important configuration in the Nice Link product line, for example, it currently accounts for 60% of its sports business.
Carlson said: "As consumers move to the suburbs and enter larger homes and spaces, they are looking for large sports parts with high-design appearance and all comfortable functions such as power reclining chairs, headrests, footrests, USB charging, etc." Some differences between retail channels. "Physical stores are still serving larger household consumers in the suburbs.
He continued: "Traditional living room sofas, sofas and chairs are more common in smaller spaces and urban areas, which perform well in e-commerce businesses." "As Nice Link serves physical businesses and electronic communications, we see This (60/40) combination of strong growth."
On the fixed side of our Jackson business, Teague pointed out that modular groups are driving transaction volume growth, which will be reflected in the Catnapper sports field.
He said: "As we continue to blur the boundary between static and motion, our biggest focus on Catnapper's reclining line is likely to be the moving cross section, which makes sense." "There are many opportunities for expansion in the cross section field: Custom-friendly, truly modular cross-sections, single-configuration cross-sections for price points, top-grain Italian leather, and a fixed appearance with space-saving cross-sections. The opportunities are definitely wide."
Modularity has been growing in La-Z-Boy's sports product line, and Hoyas has not seen this change.
She said: "Consumers can customize the exact configuration that best suits their room and home." "It is unmatched to watch movies with the family in super comfortable sports modules covered by high-performance fabrics: just in case popcorn or soda Overflowing, comfortable, functional and reassuring."
In other words, not every family can accommodate a large modular configuration, so electric sofas are still important.
Hoyas said: "The beauty of decorating a house with a sofa is that you can choose to equip it with a complementary lounge chair, or choose a love seat with a console as part of the decor plan."
I’m Powell Slaughter, the senior editor of Furniture Today. After writing nine years of articles on furniture retail strategies and best practices in a monthly magazine focused on the home retail business, I returned to the magazine in January 2015. Before that, I worked at F/T for 10 years, mainly responsible for the development of wooden furniture, of which the last 5 years were case product editors. After returning to F/T, I conducted research on the logistics and service areas of the furniture industry and the occasional home office and home entertainment categories. In April 2018, I took over the upholstery category and was responsible for covering the fabric and leather fixed and sports interior, recliner and massage chair categories.
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